The related town is the second most important Croatian tourist city on the Adriatic Coast with a population of 200,000 and more then three million visitors per year. Split is not only the urban, cultural and traffic centre of Dalmatia, with road and sea connections to numerous summer resorts, but it is itself a large tourist destination. A city with a 1700-year old tradition, a variety of archaeological, historical and cultural monuments, among which the well-known Palace of Diocletian, which is inscribed into the UNESCO World Heritage List. The project started with numerous researchers to investigate elements for potential future urban development. The research was divided in three main areas: Site (site capacity, configuration, traffic, public transport facilities, environment issues, character of adjacent areas), Retail Market (retail demand, demographics and psychographics), and Urban Context (historical and architectural context including zoning limitation, regulatory codes and utility infrastructure).
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