|Learning from Las
|Retail Industry Global
Las Vegas Story
Who is the Best
Why is the Best
How to apply principles
||Destination Retail is a concept of
attracting tourists to the shopping experience.
Tourist destinations and resorts are the places
where this concept works best. An oversight at the
one of the most prominent American cities, Las Vegas,
will show you insight into the industry’s
leading shopping malls. What is The Best? The Most
Innovative? The Greatest? The Most Expensive? How
did they do it? Where were these concepts originated?
What is the influence of the charismatic Las Vegas
iconography? What is the financial impact on sales?
Who are leaders and what is next big thing in shopping
centers? This study analyzes the urban plan layout
including architectural and design concepts of four
most prominent players on Las Vegas Strip. The results
are supported by dozens of high quality images,
charts and plans. The study shows how the Las Vegas
experience in Destination Retail can be converted
or scaled down to suit retail properties al around
the globe. The case studies show successful projects
in the U.S., Saudi Arabia, France and New Zealand.
Next case study
Find the key attraction elements and creation methodologies
for the Destination Retail Shopping format.
APROACH: Research and
analyze the best North American practices. Marketing and
Architecture on site evaluation.
presentation with guidelines which can be incorporated
into different scales of retail projects to attract and
retain customers, enlarge sales and multiply shareholders